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GAME CHANGER
“ Leadership “ Legendary basketball coach
John Wooden and Starbucks’ Howard Schultz talked about a common interest
By : Andy Serwer , Managing Editor
Last update : August 11th 2008
Coach’s Tips
1. Use the bench
Wooden tells coaches at clinics that the bench - and the threat of being removed from the game – is powerful tool. “ Don’t be afraid to use appropriate discipline, “ He says . Benching a star can have an even stronger impact.
2. Embrace Eccentricity
If you have someone in a team who, as Wooden puts it, “ make great things happen in unconventional way.” be tolerant – as long as that person is ethical and doesn’t impact negatively on others.
3. Don’t try to be liked
Wooden told his players at the beginning of each season that he was not going to like them all the same – and didn’t expect them to like him all the same. “ I told them “, I’ll make mistakes, but if I make too many , they’d have nothing to worry about – I’ll be fired “.
There is a reason NSPN named John Wooden “ coach of the country “. The former UCLA men’s basketball coach led his team to record ten NCCA men’s championship, a tenure that open the door to second career as an authority in leadership – and , now , to the creation of an award at UCLA’s Anderson School of Management in his name. Fortune’s Andy Serwer on hand when the coach, 97 , presented the inaugural John Wooden Global Leadership Award to Starbucks ( SBUX , Fortune 500 ) CEO Howard Schultz ,55 ( who press time announced plans to close hundreds of stores ) and talked with the heavy – hitters about what makes a great leader.
Fortune : Is someone born a leader , or can leadership be taught ?
Wooden : In my opinion you can be taught . You have to have certain qualities that demand respect , but the things that are so important in leadership can be taught. Not everyone can be a leader, though .
F : What is the key to successful leadership ?
Wooden : The leader has to command the respect of all those under supervision – and he must be open to those under his supervision. Effective leadership means having a lot people working toward a common goals . And when you have that with no one caring who gets the credit , you are going to accomplish a lot. If you have those just wanting the credit for themselves, you are not going to get as much accomplished.
F : What do you think , Howard ?
Schultz : I agree with that. The hardest thing about being a leader is demonstrating or showing vulnerability . And that has a lot to do with trust . The interesting thing is the similarities between sports and business. The analogies have been made many times. But ( business ) is a team sport , and there can be more than one leader . And when the leader demonstrates vulnerability and sensibility and brings people together, the team wins .
F : Where do leaders often fall short ?
Wooden : Many leaders don’t listen , and it is one of the greatest methods we have of learning. You need to listen to those under your supervision and to those who are above you. We’d all be a lot wiser if we listened more – not just hearing the words, but listening and not thinking about we’re going to say.
F : Coach , I have to ask you , are you a Starbucks fan ?
Wooden : Well , as I told Mr. Schultz earlier , if he’d get some doughnuts to go with coffee , I’d like it ( Editor’s note : Starbucks sells doughnuts )
Schultz : I want you to know that when you told me that this afternoon , I immediately called the office . And we are going to hand - deliver doughnuts to your home. And you have to stop calling me “ Mr. Schultz “.
Reporter associate Casey Feldman contributed this article.
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BIZ_TALKS SITES ARTICLE - II Leadership
BIZ_TALKS SITES ARTICLE - II Leadership